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KMID : 0387320130230040415
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Korean Journal of Health Policy and Administration
2013 Volume.23 No. 4 p.415 ~ p.426
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Development of Public Health Center Image Scale
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Lee In-Young
Kim Eun-Mi
Bas Sang-Soo
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Abstract
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Background: This study was aim to identify the specific words and to develop the scale for the public health center (PHC) image.
Methods: We collected 824 words from the previous studies and by open questions and reduced them by 77 words, then which were rated properly by 355 citizens of Seoul. We examined explanatory factor analysis for 69 words, and examined content validity test and confirmatory factor analysis (CFA) for the image structures (4 factors and 16 words). And then we developed the image questionnaire using them through council. We conducted a survey and retested the PHC image scales as the measuring tool targeting 2,000 persons, and compared the inexperience and experience persons for PHC usage.
Results: The image structures were consisted of 4 factors and 16 words such as ’trustworthiness’ (warm, exemplary, faithful, service-mindedness, beneficial to health), ’fairness’ (honesty, clear, consistent, ruled), ’development possibility’ (changing, goal-directed, developmental, propulsive), and ’flexibility’ (not authoritative, not perfunctory, not rigid) in total. Cronbach’s values of all factors were above 0.7. As a result of CFA, model fit indexes yielded satisfactory results (root mean square error of approximation [RMSEA] 0.049, goodness of fit index [GFI] 0.937, and adjusted goodness of fit index [AGFI] 0.912). According to the result of retest for measuring tool by using other samples, Cronbach’s values were above 0.8, and model fit indexes yielded satisfactory results (RMSEA 0.059, GFI 0.952, AGFI 0.933). RMSEAs of the inexperiences and the experiences were each 0.59, 0.68.
Conclusion: A reliable, valid, and generalizable scale was created for PHC image.
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KEYWORD
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PHC image, Image scale, Image construct, Image characteristic word
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